Black lives matter meets sustainable coffee.
Black Lives Matter
I have a dream that my four little children will one day live in a nation where they will not be judgd by the colour of their skin, but by the content of their character.
What is it?
Black Lives Matter (BLM) is a decentralized movement advocating for non-violent civil disobedience in protest against incidents of police brutality and all racially motivated violence against Black people. The broader movement and its related organizations typically advocate against police violence towards black people, as well as for various other policy changes considered to be related to black liberation
Why does it matter?
The goal is not to just eliminate the gap between white people and black people, but to increase the success for all groups. Racial equity develops goals and outcomes that will result in improvements for all groups, but the strategies are targeted based on the needs of a particular group. Systems that are failing communities of color, are actually failing all of us. Targeted universalism will increase our collective success.
How do we help?
First of all, a portion of all our proceeds go to select charities who are leading the way in fighting racial injustice, such as police brutality, institutional racism and social mobility, which you can find out about on the about us page. In addition we source our coffee from black communities in primarily African countries to help improve the lives of black people in the poorest areas of the world.
Help us get started
We currently have a crowdfunding campaign to get us up and running!